Social Media Marketer

Role & Responsibilities

The Social Media Marketer will report directly to the Head of Marketing and will be based in Singapore. S/he will be a core part of the highly operational marketing team. As a pro-active team player s/he will be responsible for social marketing user engagement, driving quality leads, and boost the online reputation for Healint’s primary brand, Migraine Buddy.

S/he will be working collaboratively with the Head of Marketing, the Digital Marketer, the engineering team, the data team, the research team, as well as external partners (healthcare providers, patient associations, etc...).

The ideal candidate will have 3 years of experience in Social Media Marketing, community management, and/or strategy consulting. 

Overview of the role

Social Media Marketer will administer the company’s social media marketing and advertising. Administration includes but is not limited to:
·      Deliberate planning, strategy, and goal setting
·      Development of brand awareness and online reputation
·      Content management (including website)
·      SEO (search engine optimization) and generation of inbound traffic
·      Reputation management

The Social Media Marketer is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of: 
·      Turning fans into customers.
·      Turning customers into advocates.

Content Management

·      Administer the creation and publication of relevant, original, high-quality content (for all marketing channels)
·      Create a regular publishing schedule and promote content through social advertising.
·      Leverage the right tools to produce your content. (Canva, Adobe Photoshop, iMovie etc.)
·    Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns across social media channels (Hootsuite)
·      Deliver weekly email newsletters with targeted content to engage current users and maintaining KPIs (Stripo, HTML/CSS) ·      Activate all other channels of marketing (SEO, content marketing, email, print, and digital marketing) (Braze)

Visual Design and Web Development Strategy

Create consistent visual content with the goal of a lasting effect on the viewer. 

Whether it’s your status updates, your landing pages, or your Facebook ads, what the audience sees is what they’ll remember. Ensuring it’s compelling and getting the point across.

 Community Management

Community leadership and participation (both online and offline) are integral to a Social Media Marketer’s success. An essential component is communicating the company’s brand in a positive, authentic way that will attract today’s modern, hyper-connected users.

  • Ability to listen, respond, ask questions, and engage your audience. 

  • Collaborate with relevant parties (both external and internal) to deliver new initiatives for the community.  

 Measure & Analyze to Establish ROI

·      Audience Growth
·      Audience Profile
·      Audience Engagement
·      Content Reach
·      Engagement by Content-Type
·      Leads
·      Response Rate and Quality
·      Negative Feedback

  Qualifications

The ideal candidate will have a Bachelor’s degree and  2+ years of experience in tech marketing, brand management, or strategy consulting

  • Know there is no I in the team and is a collaborative team player. 

  • "Can do attitude"  - a day to day problem solver. 

  • A continuous learner, experimenter.

  • Experience launching and building consumer-facing brands in creative media, consumer technology, or eCommerce industries 

  • Ability to easily transition from high-level thinking to detailed creative execution and the ability to dive into the details.

  • Storytelling skills 

  • Organized doer, you enjoy getting things done while moving fast! 

Bonus if knowledge of:
Design thinking, digital marketing, mobile marketing, basic analytics, python, Excel pivot tables, Google-play, iTunes, amplitude, Google analytics, Facebook analytics, Braze, Facebook, pen(s) and paper as well as post-its, google-docs, Slack, Xmind, Trello, some design tools occasionally maybe and … human psychology.

 ABOUT HEALINT

Healint is a leading maker of healthcare technology used all over the world. Healint leverages innovative techniques in software, data science, and user experience design to empower people to manage their chronic conditions and diseases. Healint’s first global program - the Migraine Buddy platform and its apps - helps a thriving community of users manages and track their migraines. To date, Migraine Buddy has recorded terabytes of data that helps patients, doctors, and researchers better understand the real-world causes and effects of neurological disorders. We're committed to revolutionizing healthcare technology and are continually looking to add talented people to the Healint team. We promise challenging problems, an opportunity to have a real impact on people's lives, and an environment where you'll learn rapidly from one of the best teams in Singapore.